Mission : Creative Direction, Fashion design, Sourcing, Product development, Photo production, Brand strategy.
Date : throughout 2021-2022
High-end slow fashion brand from Germany, ethically produced in Vietnam.
For Lucienne, we had the pleasure to work hand in hand with the founder to develop her brand and co-design the dresses with her community of businesswomen all over the world.
Creation of collection concept, design and product development with sourcing of manufacturers and fabrics.
Brand strategy : advices on sustainable fashion branding, low impact materials and ethical manufacturing.
Art direction and coordination of the photoshoot in Paris.