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![000019740010_edited.jpg](https://static.wixstatic.com/media/e34dff_645627dd72da492fb44361a02647af3d~mv2.jpg/v1/fill/w_147,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e34dff_645627dd72da492fb44361a02647af3d~mv2.jpg)
Mission : Creative Direction, Fashion design, Sourcing, Product development, Photo production, Brand strategy.
Date : throughout 2021-2022
High-end slow fashion brand from Germany, ethically produced in Vietnam.
For Lucienne, we had the pleasure to work hand in hand with the founder to develop her brand and co-design the dresses with her community of businesswomen all over the world.
Creation of collection concept, design and product development with sourcing of manufacturers and fabrics.
Brand strategy : advices on sustainable fashion branding, low impact materials and ethical manufacturing.
Art direction and coordination of the photoshoot in Paris.
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