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Client : Lucienne 

Mission : Creative Direction, Fashion design, Sourcing, Product development, Photo production, Brand strategy.

Date : throughout 2021-2022

High-end slow fashion brand from Germany, ethically produced in Vietnam.

 

For Lucienne, we had the pleasure to work hand in hand with the founder to develop her brand and co-design the dresses with her community of businesswomen all over the world.

Creation of collection concept, design and product development with sourcing of manufacturers and fabrics.

Brand strategy : advices on sustainable fashion branding, low impact materials and ethical manufacturing.

Art direction and coordination of the photoshoot in Paris.